We noticed McDonald’s are re-running their TV ad that gently pokes fun at our growing UK coffee culture, arguing that you should just keep it simple by ordering your coffee at McDonald’s. One exasperated customer exclaims that he “just wants a coffee”.
Whilst coffee culture may sometimes cross the thin line from geekiness to pretentiousness, once you’ve tasted a coffee that has been made with the best of everything (beans, care, skill, from a high quality espresso machine), most of us will be seeking that experience out time and again.
And when did “choice” become a dirty word? We know that some of our regulars seek out the intense flavour and punch of a double espresso; others love the velvety smoothness of a caffe latte. Some will ask for a shot of hazelnut syrup to sweeten their coffee; others prefer theirs iced for the ultimate Summer refreshment. To us, there’s absolutely no right or wrong: choice rules, and we offer it!
Cafe Allez! recommends you walk into your local McDonald’s and tell the staff you “just want a burger”. Then strike a look that suggests you’re both appalled and confused when they show you their menu (containing 23 of them – we checked)…
Meantime – when you come to Cafe Allez!, we won’t judge you if you don’t know the difference between a flat white, caffe latte, cappuccino or Americano. We’re more than happy to explain, (we’re also still learning about the world of coffee)… or you can just tell us how you like your coffee and we’ll do our very best to make it just for you, your way…